BALTICDIAG

Since 2012, BALTICDIAG has grown into a leading international e-commerce company specializing in vehicle diagnostic equipment and workshop solutions. Serving customers worldwide, we combine extensive industry experience with a strong understanding of workshop needs. Our international presence is built on strong supplier relationships, close collaboration on product development, and the ability to supply a wide range of equipment from stock, including products we manufacture ourselves.

Why we are updating our identity

Over time, different divisions and market areas adopted their own names and logo variations. Bringing them together under one name is a natural step in reflecting the scale of the business and presenting a consistent brand across all markets.

What is changing

The previous logo displayed the company name across two lines, as two separate words. The new one is a single word, BALTICDIAG, accompanied by a symbol that places the letter B within the letter D. One of its elements, in a contrasting color, resembles an upward-pointing arrow and signals progress. The logo system includes horizontal and vertical versions, a wordmark and a standalone symbol, bringing our divisions, communications and markets under one recognizable name.

What stays the same

While the visual identity is changing, the company's core priorities remain the same. BALTICDIAG will continue to focus on product quality, reliable delivery, customer service and technical support, with an ongoing commitment to improving the experience it provides to customers.

What to expect

The new identity will be introduced gradually across all our digital channels and other communications.